Sustainability

We want to champion sustainable gaming through our actions—crafting safe and joyful play experiences, fueling creativity with an inclusive and empowering culture, and protecting our planet.

Our Strategy.
Our Achievements.
Key Partnerships.
Sustainability Management.
Reports & Policies.

Our sustainability strategy focuses on three areas: Positive Play, Empowered People, and Protecting our Planet. The selection of focus areas is based on our company strategy, mission, and values and a 2024 sustainability double materiality analysis.

Positive Play

We champion responsible, safe, and enjoyable gaming experiences, ensuring positivity in every moment of play.

Empowered People

We empower Rovians to unlock their full potential and unique talents, crafting games that connect with our diverse players worldwide.

About DEI

Protecting our Planet

We protect our planet by making sustainable choices throughout our value chain and amplifying our positive impact by raising awareness.

Our achievements.

In 2023, we successfully advanced all three of our focus areas. With our safe and responsible gaming strategy, we launched the Playbook for Inclusive Game Development and Marketing. With people and society, we joined Better Games Together, a collective of Finnish game studios that share the goal of making our companies, as well as the wider industry, more accepting of LGBTQIA+ people. We also continued to drive our climate and environment strategy forward, we participated in Playing for the Planet’s Green Game Jam for the fourth year in a row.

UNICEF Finland

Our collaboration with UNICEF Finland started in 2019. Since January 2022, our efforts with UNICEF have focused on Sierra Leone, where we are supporting UNICEF’s country-wide education program through a contribution to the national education funding pool. We have committed to support this program for at least until the end of 2024.
Playing for the Planet

Since 2019, Playing for the Planet Alliance has been one of the key gaming industry drivers for better climate & environmental management. Rovio has been an active member of the Playing for the Planet Alliance since its’ launch. When combined, members of the Alliance can reach more than 1 billion video game players. Playing for the Planet Alliance is led by the United Nations Environment Programme (UNEP). The Alliance provides important member support, has different working groups, and raises awareness while supporting members in media coverage.
Fair Play Alliance

Rovio is a member of international The Fair Play Alliance (FPA). The FPA is a coalition of gaming companies and provides a forum for gaming professionals and companies to work together to develop and share best practices to build healthy communities and respectful player interactions in online gaming. The mission of FPA is well in line with our commitments to safe and responsible gaming.
FIBS

Finnish Business Society (FIBS) is the largest corporate responsibility network in the Nordics. We’ve been a member of FIBS since 2014. Every year, FIBS organizes events that gather thousands of corporate responsibility experts, decision-makers, and influential people from all fields together to learn and be inspired by the latest practices and solutions in the field of sustainable business.

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Our journey is ongoing, and through our collective efforts, we strive to inspire change, drive innovation, and contribute to a more sustainable and inclusive future for all.

━ Heini Kaihu, Chief Sustainability Officer.

At Rovio, sustainability is a collective endeavor, and every Rovian plays a part in our journey. The sustainability team, guided by the Chief Sustainability Officer (CSO), leads and facilitates this collective effort, and is responsible for creating and implementing sustainability strategy. The CSO, reporting directly to the CEO, is a member of the Leadership Team and keeps the leadership informed about sustainability topics and trends, ensuring the integration of sustainability into Rovio’s core operations and strategic decision-making.

The Rovio Board of Directors oversees this effort at the highest level, approving the sustainability strategy and the annual sustainability report, thereby ensuring that the company’s governance aligns with its sustainability objectives.

Rovio publishes a report covering sustainability topics annually, and we have reported our corporate responsibility activities since becoming a publicly listed company in 2017. The listing of the Rovio shares on Nasdaq Helsinki ceased in January 2024 when Rovio became fully owned by Sega. The latest Sustainability report of 2023 is compliant with the international Global Reporting Initiative (GRI) standards.