Elevate Your Brand with Rovio's In-Game Advertising Solutions.
Our portfolio of mobile games caters to diverse audiences worldwide, bringing daily joy to millions of enthusiastic players. Envision your brand seamlessly becoming a cherished component of their gaming experiences through our innovative advertising solutions.
Connect with our players through captivating Rewarded Video ad placements, where engagement meets rewards, as well as highly visible Interstitials. Alternatively, weave your brand seamlessly into the gameplay experience with a custom In-Game Brand Integration, ensuring your message resonates with our users as they play through levels in their favorite games. Our advertising solutions remain consistently aligned with the latest industry advancements.
At Rovio, we offer more than just games.
We offer immersive brand experiences that captivate and resonate with our extensive player base. Elevate your brand visibility and engagement by choosing Rovio as your partner in reaching and delighting a global audience of gaming enthusiasts. Let your brand soar to new heights with Rovio’s advertising solutions!
Why advertise with Rovio?
20+ Million MAU
100% Viewability
Brand Safe
Tier 1
Main market
10 Million
Daily Impressions
Owned & Operated Inventory
Game Portfolio.
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Angry Birds 2
Get to know all of the iconic characters and experience the fun gameplay that has captured the hearts of millions of players.
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Angry Birds Dream Blast
Life is a bubble-popping dream in a new puzzle game with a gameplay style never-before-seen in an Angry Birds game.
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Angry Birds Friends
Master the art of the slingshot and aim for 3-star glory in the eternally fresh classic Angry Birds game! 30 new levels each week!
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Angry Birds Journey
Join an all-new Angry Birds game full of fun puzzles and delightful destruction! Use the slingshot to blast blocks as you adventure through fantastic worlds.
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Our Audience.
See a breakdown of the audiences who are drawn to our top games below, including gender, age, and user motivation data.
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Angry Birds 2
The Angry Birds 2 player base is 65% male and 35% female, with most users falling in the age range from 24 to 45 years old. Angry Birds 2 players
Player motivations: Mastery & Achievement
Angry Birds 2 attracts players who like to play strategically, efficiently, and enjoy planning ahead. They like to learn new things and improve their skills to overcome the challenges in the game.
Player profile: General Puzzel & Arcade Gamers
Players enjoy playing any kind of puzzle and arcade/casual action games. They particularly enjoy games with physics mechanics and or character progression elements.
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Angry Birds Dream Blast
Angry Birds Dram Blast’s relaxing tap-to-clear puzzle gameplay appeals to a predominantly female audience spanning a broad age spectrum – a significant portion falling between 20 to 50 years old.
Player motivations: Relaxation & Escapism
Players seek to overcome boredom or anxiety with Angry Birds Dream Blast’s adorable and dreamy fantasy content.
Player profile: Puzzle Gamers
Players enjoy playing any kind of puzzles from word games to hidden object games. Specifically great for match-3 or tap-to-clear gamers.
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Angry Birds Friends
Appealing to a more competitive cohort of players, Angry Birds Friends’ audience is primarily female and a large number of players are between the ages of 40 and 65.
Player motivations: Competition, Strategy & Challenge
Players enjoy the challenge of beating other players as well as completing levels and 3-starring them.
Player profile: Casual Competitive Gamers
Players enjoy competition, and the feeling of making it to the top of the rankings. Also, they like the challenge of completing all of the new levels released every week.
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Angry Birds Journey
Angry Birds Journey’s streamlined approach to Angry Birds slingshot gameplay appeals mainly to women (54%). A significant portion of players fall between 35 to 55 years old.
Player motivations: Puzzle Solving & Escapism
Players value completion, strategy, and challenge, finding satisfaction in solving puzzles and overcoming obstacles.
Player profile: Puzzle Gamers
Players enjoy playing casual puzzle games and making progress in games with many levels.
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Ad Formats in Rovio Games.
Video ads are available in two formats in Rovio’s games: Rewarded Video and Interstitials. Both placements offer unique advantages tailored to different campaign objectives.
Rewarded Video.
Video content that is entirely opt-in for the user. The user receives a reward after watching the ad. Users gain value in exchange for their time, while advertisers have a captive audience.
- 🎯 Excellent visibility.
- 🎯 100% view-through rate.
- 🎯 Opt-in.
Video Specifications:
- Video length: 6 to 30 seconds.
- Tag Type: VAST 2.0, 3.0 & 4.0. Open Measurement (IAB).
Interstitials.
Full-screen advertisements that appear during natural transition points and provide advertisers with an effective way to reach users.
- 🎯 Broad reach.
- 🎯 Served during natural transitions like TV ads.
- 🎯 Variety of content (Video, Static and Rich media).
Video Specifications:
- Video length: 6 to 30 seconds.
- Tag Type: VAST 2.0, 3.0 & 4.0. Open Measurement (IAB).
Immersive In-Game Brand Integration.
Elevate your brand’s exposure within Rovio games by creating a seamlessly incorporated experience, in which players encounter your brand through gameplay.
- Interactive Event Pop-Ups: These strategically placed pop-ups subtly introduce your brand and incentivize player engagement.
- Themed Brand Billboards: Discreetly integrate branded billboards that complement the game’s aesthetic. Immersive In-Game Ads are being implemented into various Rovio game titles.
- Branded Boosters: Enhance gameplay with temporary power-ups tied to your brand, adding value to the game, not just displaying ads.
- Clear Call to Action: A well-designed banner at the end of a branded level directs players to your brand’s marketing campaign or app store.
This approach fosters a positive brand association by integrating the experience directly into the gameplay. Players receive value while brands gain targeted exposure.
Get in touch!
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