Sustainability Achievements

Sustainability Achievements

Page sustainability-achievements

Sustainability highlights of 2023.


Playbook for Inclusive Game Development and Marketing:

In November, we launched the Playbook for Inclusive Game Development and Marketing to address various development areas, such as inclusive player research, character design, and game accessibility, supporting our teams in creating games that embody our inclusivity values. The guide is a free resource, enhancing its availability and encouraging continuous dialogue and growth across the gaming community and beyond.


Joined Better Games Together:

We joined Better Games Together (BGT), a collective of Finnish game studios that share the goal of making our companies, as well as the wider industry, more accepting of LGBTQIA+ people. As a member of BGT, we took joint action by hosting networking events open to all our employees and serving as a main partner of Helsinki Pride.


Games for Good Track at RovioCon:

RovioCon Google 2023 was a fantastic forum for exploring essential topics together. For the first time, we hosted a whole track focused on the impact and role of games in making our world a better place and why game companies should care about it. We heard talks about the business case for inclusive product and game design, how to lead people through uncertainty, and took a deep dive into designing inclusive game content.


Green Game Jam 2023:

We participated in Playing for the Planet’s Green Game Jam for the fourth year in a row, with a record number of our games joining. With different events & activities in Angry Birds Dream Blast, Angry Birds Journey, and Angry Birds Match 3, we raised awareness and donated to enable valuable fieldwork for the Amazon ecosystem.


Sustainability at Rovio's core.

  • 2022

    Becoming carbon neutral

    During 2022, we reached carbon neutrality within our value chain emissions (Scope 1, 2 and 3) matching our emissions with voluntary carbon market credits

  • 2022

    Appointment of Head of Diversity, Equity, and Inclusion (DEI)

    We continued to strengthen the sustainability focus by hiring a Head of DEI in September 2022.

  • 2021

    Renewed Collaboration with UNICEF Finland

    We continued the work with UNICEF Finland to support and give a second chance to the most vulnerable adolescent girls in and out of school in Senegal.

  • 2021

    Appointment of Chief Sustainability Officer

    Heini Kaihu was appointed as CSO in September 2021. Reflecting the importance of the CSO role, Heini sits in the leadership team.

  • 2020

    Materiality analysis

    Sustainability materiality analysis was conducted.

  • 2020

    Player Safety Policy

    The published Player Safety Policy clarifies our approach to user generated content in our games.

  • 2020

    Climate change campaigns

    Raising awareness for climate change and reforestation in Angry Birds 2 as a part of Playing for the Planet’s Green Game Jam.

  • 2020

    Girls Take Over campaign

    We took part in the #GirlsTakeOver-campaign where girls around the world stepped into the shoes of leaders for a day.

2018 - 2019

  • 2019 – Playing for the Planet alliance: Playing for the Planet alliance was founded by UNEP, Rovio and some of the biggest names in the gaming industry.
  • 2019 – Ranking first in diversity: Rovio ranked as number one in in the FINDIX study of diversity in Finland among Nordic public companies in the category of mid-size companies.
  • 2019 – Setting a CO2 emission target: An ambitious target was set to calculate and compensate the CO2 emissions generated by players’ mobile devices.
  • 2019 – Donation to UNICEF’s education fund: Angry Birds 10 years celebrations culminated in a USD 100k donation to UNICEF’s Education in Emergencies fund.
  • 2018 – Supporting the Tyler Robinson Foundation: Rovio and Imagine Dragons held a free in-game event in Angry Birds Match to promote Tyler Robinson Foundation, a non-profit that’s helping families cope with impacts on pediatric cancer.
  • 2018 – Fair Play Alliance membership: Membership of the international Fair Play Alliance (FPA) was established.

2014 - 2017

  • 2017 – Partnering with WWF: Earth Hour themed Angry Birds Friends tournament was organized in 2017 and 2015.
  • 2016 – Leading GDPR preparation: Rovio led GDPR preparation and actively workshopped with industry peers.
  • 2016 – Climate change work with WWF: Joined forces with Apple and other industry leaders on promoting WWF’s work against climate change in Apps for Earth campaign and supported the fight against AIDS with Games for (RED) campaign.
  • 2015 – Helping Nepal with Red Cross: Supported the earthquake victims with Red Cross through Help Nepal Tournament in Angry Birds Friends and a disaster relief donation of 100k euros.
  • 2014 – FIBS membership: Membership of the FIBS corporate responsibility network was established.