Angry Birds and SmileyWorld – no mixed signals here, just a bold new collaboration that proves havoc and happiness are two sides of the same coin.
The world is about to get a lot more expressive! Rovio Entertainment and SmileyWorld® are officially teaming up for a global collaboration in 2027. Titled “Emotions Unleashed,” this partnership brings together two digital icons to celebrate the many moods life has to offer, from the pure joy of a high score to the “explosive” frustration of a tricky level.
The collaboration is set to take flight within the digital world first. Fans should keep an eye on Angry Birds 2 and Angry Birds Dream Blast for limited-time events. During these windows, iconic SmileyWorld imagery will be integrated directly into the gameplay, bringing a fresh aesthetic to some of the most popular titles in the flock’s catalog.
The fun won’t be limited to mobile devices. A major component of this partnership is a new line of consumer products. Strategic co-branded collections are in development, featuring bold designs across several retail categories to be unveiled throughout 2027.
This partnership serves as a high-energy lead-in to a massive era for the franchise. As the final credits roll on The Angry Birds Movie 3 following its December 23, 2026 theatrical premiere, this collaboration will be ready to take the baton. By aligning with SmileyWorld’s 30th-anniversary celebrations in 2027, the birds are ensuring a year packed with global marketing campaigns and events that bring the “Emotions Unleashed” concept to fans everywhere!