Hi, my name is Lotta Backlund, and I’m the new Head of communications and PR at Rovio!
I’ve worked in the content market for most of my life: I’ve done TV, radio, social media and podcasts – but the shift from consumption of traditional media into spending more and more time in gaming is not only clear but – I believe – imminent. I love entertainment and good storytelling (which maybe explains why I’ve also worked in politics). And do you know who excels at entertainment and good storytelling right now? The games industry. The future is mobile, and I want to be a part of that!
I think Rovio is a national treasure, and I’m honored and excited to get the opportunity to work with this innovative team and one of the most famous and beloved Finnish brands.
I’m joining Rovio from The City of Helsinki where I’m leading communications for the Mayor of Helsinki. Previous to that I spent 8 years at Warner Bros. International Television Production Finland, where I served as Head of development and sales as well as was a member of the management group. I’m also a published writer.
I start May 17th and I can’t wait to get to work!