Topgolf Entertainment Group, a global sports and entertainment company, and Rovio Entertainment, creators of the Angry Birds franchise, today announced a partnership to bring gaming’s most enraged birds to select Topgolf venues this fall.
Representing a first-of-its-kind interactive golf experience with an international sports and entertainment company, the experience is aimed at delivering humor and fun for families and friends. The experience will utilize Topgolf’s exclusive Toptracer ball-tracing technology to blend the physical act of hitting a golf ball with the digital, physics-based destruction that Angry Birds delivers. Taking on a variety of light-hearted challenges, Topgolf Guests will be able to partner with much-loved Angry Birds characters Red, Chuck and Bomb to demolish virtual structures placed on the Topgolf targets.
“As a company deeply-rooted in innovation, creating new and dynamic experiences is something we consistently deliver, and we know Angry Birds will be a game-changing addition to our existing gaming collection,” said Dolf Berle, Topgolf Entertainment Group Chief Executive Officer. “With the Angry Birds’ loyal fanbase, this offering is sure to deliver on an experience that makes our Guests feel like they are part of the highly acclaimed mobile game.”
Angry Birds started as a popular mobile game in 2009 and has since evolved into one of the world’s most loved entertainment brands, covering games, blockbuster movies, animated series, location-based entertainment and more. In total, Angry Birds mobile games have been downloaded over 4.5 billion times.
“This experience perfectly embodies the Angry Birds brand in terms of its accessible fun and all-round irreverence,” said Ville Heijari, CMO of Rovio Entertainment. “Added to that, what Topgolf has developed with their Toptracer technology is highly innovative and aligns with the physics-based challenges that can be discovered in Angry Birds mobile games. The resulting experience is a familiar but uniquely branded experience that we’re excited for our fans to take a swing at.”