A version of the original Angry Birds slingshot game is coming to the dashboard touchscreen of the new Mercedes-Benz E-Class.

Article Licensing News default 25.04.2023

Rovio Entertainment’s popular mobile game Angry Birds will feature on entertainment systems of the recently unveiled new Mercedes-Benz E-Class.

The first-of-its-kind deal will allow passengers to play the classic Angry Birds slingshot game on the sprawling touchscreen that extends across the dashboard of the new luxury sedan. This experience will be powered by Faurecia Aptoide, the leading automotive App Store, that will make Angry Birds available on Mercedes-Benz encouraging vehicle users to create new and more dynamic car journey experiences. The game aims to provide an inclusive entertainment option for all ages, making the journeys even more enjoyable.


The new agreement, which was facilitated by Angry Birds’ global licensing agency IMG, marks Angry Birds’ first collaboration with a luxury automotive brand, further elevating the brand’s growing international suite of consumer products and experiences.

Hanna Valkeapää-Nokkala, Head of Brand Licensing at Rovio, said, “Mercedes-Benz and Angry Birds are both known for driving innovation, shaping trends and creating incredible experiences in our respective fields. We can’t think of a more fitting partner for our first in-car entertainment offering. We have no doubt Angry Birds will prove to be the perfect travel companion!”

For more information on licensing opportunities with Angry Birds, visit www.imglicensing.com/clients/angry-birds