Espoo, Finland – 17 September 2017 – Rovio Entertainment Corporation and English Premier League Club, Everton, have signed a multi-year shirt sleeve partnership. Starting on Sunday September 17th, Angry Birds, one of the most loved and recognised entertainment brands in the world, will be an official shirt sleeve partner for Everton. With more than 3.7 billion game downloads, Angry Birds is the first ever mobile gaming brand to partner with Everton.
The newly inked partnership will bring together millions of fans from these two completely unique communities – Everton, a football club with a global fanbase and rich and storied heritage stretching back almost 140 years, and Rovio, a bold and playful pioneer in mobile games. Their cooperation allows numerous opportunities for collaborative content in the Angry Birds games, and co-branded fan merchandise, among many other cooperation possibilities.
The Premier League is the most watched sports league in the world reaching over 1.5 billion global viewers in more than 200 territories. Together with Rovio’s 80 million monthly active users, the Angry Birds audience can be reached in completely new ways.
Everton Chief Executive Robert Elstone said: “We’re delighted that Rovio Entertainment has become Everton’s first shirt sleeve partner. Angry Birds is one of the best-selling game apps of all time and is also a remarkable success story in terms of the way in which the brand has crossed over from gaming to become part of popular culture. Everyone here is excited about being able to work with such a creative, dynamic and ambitious brand – a brand with exceptional digital heritage.”
“We are excited with this partnership, and can’t wait to kick off our collaboration with Everton. In Everton, we have found a partner who shares our values of putting the fans first, and creating a long lasting legacy for our community of players”, said Ville Heijari, CMO of Games at Rovio. “This is Rovio’s first partnership in the most watched sports league in the world, and a logical continuation of our global Angry Birds brand partnerships”, continues Heijari.
Rovio Entertainment Corporation is a Finnish, games-first entertainment company, that creates, develops and publishes mobile games and acts as a brand licensor in various entertainment and consumer product categories. The Company is best known for the global Angry Birds brand, which started from a popular mobile game in 2009. Today, the Company offers multiple mobile games, has produced The Angry Birds Movie, which opened number one in theatres in 50 countries, and licenses the Angry Birds brand to consumer products and other entertainment content.
Everton have been at the forefront of English football ever since the Club was formed in 1878. From the pioneering days of St. Domingo, the story is one that football fans everywhere are familiar with. With more than 100 seasons in the top flight and nine championships in the bag, Everton’s league history is not simply one of longevity, but of success. Add to the collection, five FA Cups, nine Charity Shields and a European Cup-Winners’ Cup and only three other clubs can boast a better trophy haul than Everton.
Rovio press contact:
Communications & PR Manager
+358 50 486 2017
Everton FC press contact:
Senior Press and Public Relations Manager
+44 7875 586786