In autumn 2020, the Angry Birds debuted in Topgolf venues in an interactive experience blending technology-driven golf entertainment with Angry Birds’ tower smashing, pig popping gameplay. Using Topgolf’s industry-leading Toptracer ball-tracing technology, and replacing the birds’ slingshot with golf clubs, Topgolf patrons were able to whack the Angry Birds characters into towers teeming with green pigs, and have their shots traced accurately onto an Angry Birds level.
The Angry Birds Topgolf game has been a big hit, becoming Topgolf’s second most played game mode after the classic ‘Topgolf’ game. Angry Birds at Topgolf is receiving some industry recognition as well. First in August 2021, the Angry Birds game at Topgolf was recognized as the Best Licensed Product in the category of digital apps, software and video games at the Licensing International Excellence awards. This award showcases the global licensing community’s best brands, properties, products, retailers, and activations, and recognizes licensing excellence worldwide.
Now, we’re happy to share that the Angry Birds x Topgolf collaboration has also won gold in the Best Brand Experience category in the North American Transform Awards 2021! Rovio’s Director of Brand Licensing, Katri Chacona had this to say about the Angry Birds at Topgolf game experience receiving this recognition. “We’re extremely honored for Angry Birds to have received the Best Licensed Product award at the Licensing International Awards, and for the game to win the Best Brand Experience category in the 2021 Transform Awards NA. We knew the Angry Birds would be a perfect fit for the Topgolf experience, and that has really shown in how many people have had fun playing Angry Birds at Topgolf venues. We’re fortunate that we could bring the fun, humor, and delightful destruction of the Angry Birds games to Topgolf in a way that resonates with people. That’s a testament to the hard work of everyone involved!”
“We just celebrated one year of having the Angry Birds game at many of our Topgolf venues and it’s been inspiring to see so many of our guests having a great time playing what is now one of our most popular games,” said Topgolf Director of Marketing Michael Angelides. “The Topgolf team, especially those who worked so hard to bring this game to life, was truly honored to receive the Licensing International award and to now be recognized at the 2021 Transform Awards together with our partners at Rovio. We can’t wait to introduce more fun to the Angry Birds Topgolf game that we know our guests won’t want to miss!”
If you are curious to find out what all of the fuss is about, head to any of the more than 30 Topgolf locations in the U.S. or Topgolf Dubai, and let the birds fly!