Vice President of Ads Strategy and Operations

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Vice President of Ads Strategy and Operations

04.10.2021 Advertising Helsinki or Stockholm Permanent Open position Apply here
In this role you will be responsible for defining, developing, managing and implementing Rovio’s long term Advertising strategy as well as maximising advertising-based monetisation in the short term - while making games more attractive to players. It will work alongside internal stakeholders such as Game Tech, Tech, BI, Marketing - and external stakeholders to define and drive advertising projects, integrations and monetisation of new product launches.

Key tasks and responsibilities

  • Build the strategy and set targets to maximise our players’ LTV across our portfolio through Ads & CRM
  • Focus, manage and coach a talented team of Ad Monetisation and CRM experts
  • Develop a solid network of external partners to optimise our Ads Revenue 
  • Develop deep relationships with Game Teams and Studios, align and influence best practices to build Ad monetisation approaches adapted to the specifics of their products 
  • Partner with internal stakeholders such as Tech, BI and Marketing to align goals and priorities and design innovative solutions improving business performance across the organisation 
  • Evolve existing tools & service models aimed at maximising user experience & revenue across our portfolio
  • Steer programmatic strategy in collaboration with relevant stakeholders


  • You have previously headed up ads monetisation for a mobile product
  • You have experience managing teams
  • You have a track record of driving consequential growth through Ads Monetisation at a product or company level
  • You have a solid understanding of ad tech & Ads Monetisation

The recruitment process is comprised of four steps:

1. Screening call with Talent Acquisition
2. Interview with COO
3. Interviews with the team and major stakeholders
4. Interview with management & HR


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