Rovio’s US office adds three entertainment industry veterans


Former Tumblr, Millennial Media and Fremantle executives join Rovio to capitalise on the accelerating audience shift to smart devices.

Santa Monica, California — August 21, 2012 — Rovio Entertainment, creator of Angry Birds, is expanding its operations at its newly opened Santa Monica office. Rachel Webber joins as Head of Business Development, North America. Formerly managing partnerships at Tumblr, she will focus on building strategic entertainment and distribution partnerships in North America, as well as building Rovio's burgeoning video animation business.Michele Tobin joins as Head of Advertising Sales, North America. Formerly leading Entertainment at Millennial Media, her responsibilities include building integrated partnerships and a direct sales pipeline with the biggest brands in the US. Naz Cuevas joins as Senior Director of Consumer Products and Retail Strategy, North America. Formerly a Senior Manager at Fremantle’s licensing division, Naz will be responsible for managing key licensees and retail accounts in North America.“As an entertainment company spanning games, animations, consumer products, retail and media partnerships, it’s natural for us to expand our reach in North America out of Santa Monica. We’re thrilled to announce the hiring of Rachel, Michele and Naz as we work with our partners in the United States to execute our strategy of delivering incredible experiences for our fans,” said Andrew Stalbow, Rovio’s General Manager of North America.In addition to Santa Monica, Rovio also has international offices in Shanghai, China, and Stockholm, Sweden, in addition to its head office in Helsinki, Finland.For more info, please contact media@rovio.comAbout Rovio Entertainment
Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. For more information, check

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