Rovio is pleased to announce collaboration with Internet Retail Solution (IRSOL) in Russia and CIS. Official Angry Birds merchandise is already available online at Bambiniya.ru and will soon be coming to offline retail.
IRSOL’s CEO Alexander Semenov is eager to work with Rovio. “Angry Birds is extremely popular both globally and in Russia as it brings positive emotions and fun to the entire family,” he said. “Our philosophy – to endeavor to make our customers happy with every small detail - is similar to that of Rovio, so we are especially excited to represent Angry Birds.”
Claes Kalborg, Rovio’s Senior VP of Licensing, was equally enthusiastic about working with IRSOL. “We have been looking for a partner in Russia for several months. This is a very important market for us as it already has the largest internet audience in Europe. IRSOL is a dynamic company with a strong team, focused on online retail and distribution in various product categories, experienced in dealing with licensed merchandise, and has both B2B and B2C expertise.”
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