Rovio Gets Wings to Fly Angry Birds Higher in China


Strategic partnership formed with Beijing Kunlun Tech Co., Ltd. on game development and publishing

Strategic partnership formed with Beijing Kunlun Tech Co., Ltd. on game development and publishing

Espoo, Finland — 19 Feb 2015 – Rovio has strengthened its presence in China with a strategic partnership with Kunlun, one of the largest and most important players in China’s game industry. The partnership means that Rovio and Kunlun will collaborate exclusively in launching Angry Birds games specifically developed for the Chinese market.

“China is a massively important market and the mobile games industry is growing at a very significant pace. The Angry Birds brand is extremely strong in China. Angry Birds has been downloaded close to half a billion times in China” said Pekka Rantala, CEO of Rovio, “forming a strategic partnership with Kunlun is an important step that helps Rovio establish an even stronger presence in China's game market with localized content”.

For his part, Yahui Zhou, CEO of Kunlun stated: “I am one of the billions of Angry Birds fans around the world. We are delighted to work with Rovio. Working with Rovio will allow us to increase the reach of our games.”

Kunlun, which had its Initial Public Offering (SHE:300418) a few weeks ago, will operate the games in conjunction with Rovio. It is the first time Rovio has worked with a Chinese developer to make games based on the Angry Birds brand tailored to the Chinese market.

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About Rovio Entertainment Ltd.
Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it’s a renowned entertainment brand that’s branched out into animations, books, licensing and more. The Angry Birds movie is slated for release in 2016.

About Beijing Kunlun Tech Co., Ltd
Founded in 2008, Beijing Kunlun Tech Co., Ltd. has been committed to providing the best interactive entertainment experiences for users worldwide. Kunlun delivers games, content and online services for personal computers, mobile phones and tablets.

Kunlun is a top mobile game developer, marketer, publisher and distributor in China. Headquartered in Beijing, Kunlun has wholly-owned subsidiaries throughout the world, including offices in Asia, Europe and the United States.

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