Rovio Entertainment’s animation channel surpasses 1 billion views, new Angry Birds series slated for 2014


New original series in development; First slate of content partners joining the channel; Premium brand advertisers flocking to new video distribution platform

September 25, 2013 — Advertising Week, New York, NY USA — Rovio Entertainment announced today its ToonsTV channel, the video entertainment platform for the mobile generation, surpassed more than 1,000,000,000 views in its first seven months. During 2014 Rovio will start airing new Angry Birds series and a range of high-quality 3rd party content.

Rovio’s brand new series, currently in development, include Angry Birds Toons Season 2, a dedicated series for Bad Piggies, and a dedicated series for Stella, the pink bird. In addition to the original Angry Birds series, the first selection of Rovio’s new content partners for ToonsTV include the worldwide launch of Stan Lee’s Chakra the Invincible from POW! Entertainment and Graphic India; shorts, specials and series from Hasbro Studios’ classic brands; National Geographic Kids’ Amazing Animals; Fraggle Rock from The Jim Henson Company; and Oggy & the Cockroaches, Zig & Sharko, Space Goofs and more from Xilam Animation.

“We are extremely excited about the positive reception from our fans with the original Angry Birds Toons series. Given the size of our reach and our massively engaged audience, it seemed only natural to extend beyond our own storytelling and partner with the best content creators to bring our fans even more fun entertainment,” said Mikael Hed, CEO, Rovio Entertainment. “Bringing delightful, long-lasting and memorable stories to the world in a meaningful way is at the heart of what we do at Rovio, and ToonsTV is a perfect example of our core promise to our fans.”

"I can't wait to introduce the world to Chakra the Invincible - and I'm thrilled to do it on such a massive scale on ToonsTV, and with a partner like Rovio that really understands the fan community," said Stan Lee.

"Hasbro is thrilled to expand our dynamic alliance with Rovio and to be a part of such an exciting new video platform at its launch,” said Hasbro Studios President Stephen Davis

The ToonsTV channel is supported by premium advertising partners from verticals including entertainment, consumer packaged goods, apparel, and more. Sony Pictures, an official launch sponsor of the channel in March, recently debuted in ToonsTV an exclusive 5-minute scene from Sony Pictures Animation’s Cloudy with a Chance of Meatballs 2, ahead of the film’s September 27 release, garnering more than 1,000,000 views in its first week. A custom branded channel for Cloudy with a Chance of Meatballs 2, featuring additional scenes from the film, went live in the U.S. last week.

“We were excited to be one of the launch sponsors of this innovative video distribution platform from Rovio," said Dwight Caines, President of Worldwide Digital Marketing, Sony Pictures. “And we've been blown away by the engagement we've seen and the size of the audience we've reached with our Cloudy with a Chance of Meatballs 2 campaign."

Rovio’s weekly Angry Birds Toons series launched in March 2013 in a dedicated ToonsTV channel across Angry Birds games, select video-on-demand channel providers, Smart TVs, and connected devices. Additionally, the Angry Birds Toons series is aired on more than 20 broadcast TV networks around the world.

For more information please contact About Rovio Entertainment Ltd.

Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry BirdsTM characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing company to become a beloved international brand. Rovio's animated Angry Birds feature film is slated for July 1, 2016.

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