Rovio Entertainment and Guogou Group to open largest series of Angry Birds attractions yet in China


Partnership will see the construction of 9 Angry Birds attractions in China by the year 2018

Partnership will see the construction of 9 Angry Birds attractions in China by the year 2018

Espoo, Finland/Shanghai, China — 12th November 2014 — Rovio Entertainment is delighted to announce it has entered into agreement with China’s Guogou Group, for the construction and operation of nine Angry Birds family entertainment centers, first in the province of Anhui over the course of the next four years.

‘‘China is an extremely important market for us and we’re constantly looking for ways to provide innovative fan experiences by bridging the digital with the physical. Through this partnership, we not only achieve that, but we set a strong foot in one of the worlds fastest growing theme park markets with a key player in the industry. We are delighted at the prospect of bringing Angry Birds closer to our fans in China, in spaces where all members of the family can engage.’’ says Pekka Rantala, Chief Commercial Officer of Rovio Entertainment.

‘‘We are proud of being in a partnership that will drive the entertainment park industry in China with a customer experience not seen before, by extending the popular Angry Birds brand from online to offline interactive experiences.’’ says Qihong Yuan, Chairman of Guogou Group.

This strategic partnership marks the first agreement of its kind to enter into effect for Rovio Entertainment in the Asian market, with the attractions projected to collectively cover a total building area of tens of thousands square meters.

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About Rovio Entertainment? Ltd.
Rovio Entertainment Ltd, the creator of Angry Birds™, is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery.What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016.

About Guogou Group
Guogou Group, founded in 1993, is an international and comprehensive business group that integrates industrial investments, commerce logistics, animation culture and modern finance. Guogou has its businesses covering the country and formed its partnership globally. In 2013, Guogou realized its total assets over 35 billion yuan RMB, annual operating revenue 25.2 billion yuan RMB, ranked the national top 150 private enterprises in China.

Guogou’s industrial investments involve various types of high & new technologies including intelligence robot, new materials, modern agriculture, high-end equipment manufacturing etc. Its commerce & logistics integrates commodity trade, E-commerce, warehouse logistics, hotel & exhibition as a whole that forms several urban complex plazas. Guogou’s animation culture aims to build interior animation culture parks covering research and development (R&D) of animation products , animation entertainment experiencing and derivatives trade, that well combine Chinese cultural elements with animation technologies from Finland, U.S.A, Japan etc. Guogou’s modern finance involves security, insurance, investment bank, fund, trust, financial lease, financial consumption, internet finance, third party payment. Guogou Group actively cooperated with institutions of higher learning, research institutes, financial institutions so as to create high-end think tank for industrializing cutting-edge science achievements, boosting enterprise transformation, upgrading and innovative development.

Adhering to the spirits of integrity and sunshine, Guogou Group shoulders the mission as making you life vivid and strives for becoming one of the most influential business groups in China and ranking global top 500.

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