Iron Maiden Mascot Eddie Invades Angry Birds Evolution

16.10.2017

Angry Birds Brings the Thunder in Halloween Tribute

Espoo, Finland – Oct. 16, 2017 –  Run to the Hills as Rovio Entertainment, the creators of the international phenomenon Angry Birds pays tribute to heavy metal legends, Iron Maiden, with an epic Halloween collaboration in Angry Birds Evolution. 

As one of the most recognisable figures in the world of metal, Eddie, the iconic mascot of Iron Maiden, will be a special playable character as “Eddie the Bird” in Angry Birds Evolution this Halloween season.

“Our team is filled with massive Iron Maiden fans and Eddie was both our first choice & a natural fit in Angry Birds Evolution,” said Miika Tams, VP Games and Product Lead for Angry Birds Evolution, “It’s about time his status as a true worldwide rock icon was celebrated and we know that fans will love seeing Eddie the Bird raise hell on Bird Island!”

Players can crank up their Angry Birds Evolution team on October 18 during a special two-week character event for the most metal Halloween ever! Players who successfully recruit Eddie the Bird to their team during that time will be able to keep him forever.

“When you get a call from Rovio, one of the biggest entertainment companies in the world confessing that they are Maiden fans and want to celebrate Halloween with Eddie you just have to take notice. They have outdone themselves with this incredible tribute to Maiden and the opportunity to share the band’s music with their millions of players around the world. I really can’t wait to play him and skittle those pigs!” Llexi Leon, Interactive Creative Director at Phantom Music Management.

To celebrate Eddie the Bird’s arrival in a big way, there will be four evolutions of the character to represent different albums from Iron Maiden’s storied history. In addition, the Bird Island will be transformed into a Halloween themed heavy metal oasis with a land full of hair-raising and loving tributes to Eddie, Iron Maiden and the heavy metal universe.

Rovio is also planning to offer fans some exclusive ‘Eddie the Bird’ merchandise, made available for a limited time during this unique event.

Finally, look out for ‘Eddie the Bird’ migrating to Iron Maiden’s own ‘Iron Maiden: Legacy Of The Beast’ mobile RPG in 2018.

Horns up? Wings up more like!

Check out the amazing Eddie the Bird Halloween video here!

For media assets, please click here

About Iron Maiden

With over 90 million album sales, more than 2000 live performances in 63 countries, millions of fans worldwide and 16 studio albums of unerring quality and power to their name, Iron Maiden have more than earned their proudly-held status as one of the most influential and revered bands of all time. Their recent world tour, 2016/17’s The Book Of Souls covered 39 countries across six continents playing to well over two million fans, with the band travelling on their customized Boeing 747 Jumbo Jet piloted by vocalist Bruce Dickinson. The band has recently extended its legacy in a couple of other areas of particular interest to them: their own beer, Trooper, widely acknowledged as the most successful international British beer launch of the past twenty years with Cheshire family brewers Robinsons and; a mobile game entitled Iron Maiden: Legacy of the Beast -  a free to play, fantasy RPG where players combat the legions of darkness across time and space as the band’s mascot 'Eddie'. The game is both inspired by, and features, the art & music of, Iron Maiden.

A brand-new album – a live companion to “The Book of Souls” entitled ‘Live Chapter’ is released globally on November 17th.

Iron Maiden Press Contact:

William Luff- Wilful Publicity

william.luff@wilfulpublicity.co.uk


About Rovio:

Rovio Entertainment Corporation is a Finnish, games-first entertainment company, that creates, develops and publishes mobile games and acts as a brand licensor in various entertainment and consumer product categories. The Company is best known for the global Angry Birds brand, which started from a popular mobile game in 2009. Today, the Company offers multiple mobile games, has produced The Angry Birds Movie, which opened number one in theatres in 50 countries, and licenses the Angry Birds brand to consumer products and other entertainment content.

Rovio press contact:

Minna Tuominen

Communications & PR Manager

+358 50 486 2017

minna.tuominen@rovio.com

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