Rovio to use Medio analytics to improve gameplay

19.8.2011

Angry Birds don’t just leave behind tiny eggs for shrewd pigs lying in wait. With 300 million world-wide downloads, our games generate a gold mine of consumer behavior across every demographi...

Angry Birds don’t just leave behind tiny eggs for shrewd pigs lying in wait. With 300 million world-wide downloads, our games generate a gold mine of consumer behavior across every demographic, from kids to senior citizens. Figure out a way to crunch those data in real-time and the result will be much better game play for all to enjoy.

Today we announced that Seattle, Washington-based Medio Systems will help us find the golden nuggets of insight hidden among all that fan activity. This information will allow our fans to participate in the design of new features and the overall improvement of our games.

With more than 200 million people world-wide playing games like Angry Birds, Rovio and others are presented with the gift of “Big Data” 24 hours a day. Over the span of even just a few months, these data sets are massive – from dozens of terabytes to many petabytes – unstructured and complex. But they contain a gold mine of information that we think can increase our fan engagement and satisfaction.

There are over 40 versions of Angry Birds with 300 levels of achievement that fans pass through as their skill improves. Stand in line at a bank or visit a coffee shop anywhere from Seattle to Beijing, chances are someone is playing Angry Birds. Collectively, fans generate 1.4 billion minutes of game play data during the course of any given week. And the numbers are growing exponentially.

Our designers and developers are really looking forward to playing with this vast amount of data and using it to make Angry Birds even more fun and delightful to play.

Here’s a bit more detail about our new partners in predictive analytics, Medio Systems:

Medio Systems is a leading mobile analytics and software technology provider, helping customers transform data into business action and value. Medio enables mobile developers, operators, OEMs and publishers to launch and manage analytics, applications and content at massive scale. A privately held company, Medio is backed by Accel Partners, Frazier Technology Ventures, Trilogy Equity Partners, and Mohr Davidow Ventures. For more information, visit http://www.medio.com

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