Rovio Entertainment Strengthens its Consumer Products Licensing Team

27.5.2014

Rovio Entertainment Ltd announced today that it is reinforcing its Consumer Products Licensing unit with seasoned professionals.

Espoo, Finland — May 27th, 2014 — Rovio Entertainment Ltd announced today that it is reinforcing its Consumer Products Licensing unit with seasoned professionals. Rovio has set foot strongly into the global consumer products licensing business, while transitioning from a mobile games company to a global entertainment company with a diversified portfolio covering games, animation, books and location based entertainment.

Naz Cuevas has been promoted to Executive Vice President of Global Consumer Products Licensing. “Naz Cuevas joined Rovio in 2012 and has done an outstanding job of focusing and developing our consumer licensing products line. She has lead innovation through the integration of the digital and physical worlds and most importantly ensured that our products continue to offer enormous delight to our fans,” said Mikael Hed, CEO of Rovio. “I’m also very proud to announce that Naz’s team has been reinforced and that we are strengthening our support to developing territories.”

Randi Spieker has joined as VP of Licensing and Retail for North America. Randi has over 20 years experience in the licensing industry, was formerly VP of Licensing at Hybrid/Jem, and has played key roles at Mattel Consumer Products and Paramount Pictures Consumer Products. Randi has a proven track record in retail and will be building a strong retail and account management team for this territory, with a special focus on softlines, fashion collections, activewear and trend categories.

Joe Lawson has joined as VP of Licensing and Retail for Asia Pacific & Latin America. With over 19 years experience in the entertainment industry, Joe was formerly Head of International Promotions at DreamWorks Animation and spent 12 years at 20th Century Fox Consumer Products overseeing countless promotional partnerships for The Simpsons and other titles. Joe will be expanding Rovio’s international markets while also strengthening the current licensing agents in his territories, with a special focus on promotional activations.

Paul Bufton will shortly join the flock as VP of Licensing and Retail for EMEA. Paul is arriving from Warner Bros. Consumer Products UK. With over 18 years experience in the Consumer Products industry, he is an executive with an established reputation for delivering strategic marketing and licensing initiatives on high profile properties such as DC Comics, Harry Potter, Scooby-Doo, Fisher-Price, Lego and Star Wars. Paul will be building a strong retail and sales team for this territory, with a special focus on hardlines, collectibles, and sporting goods while also playing a crucial role in the Hasbro partnership.

Rovio is participating in the 2014 Las Vegas Licensing Expo in June 17-19. Get ready to experience our newest brands and to hear some exciting news!

PR and Media Contact
e: media@rovio.com | p: +358 400 214526

About Rovio Entertainment? Ltd.
Rovio Entertainment Ltd, the creator of Angry Birds™ is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016. www.rovio.com

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