Rovio and Holiday Club Resorts open their largest joint outdoor Angry Birds Activity Park to date

29.10.2013

Rovio announces new Café and Birthday services concept

Puerto Rico, Gran Canaria — October 29th — Rovio Entertainment announced today the upcoming opening of Angry Birds Activity Park Gran Canaria on October 31st. Covering an area of more than 5000m2, this park is the fourth, and largest, in Rovio’s series of ventures with the leading provider of vacation travel services Holiday Club Resorts and the first to host Rovio’s new Café and Birthday services.

‘’We are really excited to bring another Angry Birds Activity Park to life; this time in Gran Canaria,” said Dan Mitchell, Rovio’s Director of Location Based Entertainment. “Gran Canaria is such a fun destination and the partnerships, teamwork, and dedication of everyone involved in this project will create another amazing experience for our fans. Featuring some all new elements, we really hope everyone, both local residents and tourists, will enjoy coming out and experiencing this together as a family.”

This new park in Gran Canaria will increase and complement the current leisure offerings on the southern side of the island. “We are all very proud of the forthcoming opening of Angry Birds Activity Park Gran Canaria. This new endeavor will certainly add value to the Puerto Rico resort area and will bring in more visitors. Apart from being a significant tourist attraction, it will also serve the local people and create new job opportunities”, says Calvin Lucock, Managing Director of Holiday Club Canarias.

“The European travel industry should concentrate more on content”, says Vesa Tengman, CEO of Holiday Club Resorts. “Too often the focus is on accommodation – of which there is already an oversupply. Active holidays are pivotal to Holiday Club. The Angry Birds Activity Parks complement our concept, which offers high quality holiday accommodation, services, and year-round activity possibilities.”

Rovio’s novel Café and Birthday services concept is a brand new addition to the existing amenities offered at Angry Birds Activity Parks, and will feature a diverse menu of fresh alternatives to quick bites as well as á la minute dishes and the possibility to organize personalized events at the venues, such as birthday parties.

‘‘Our Café and Birthday services at Angry Birds Activity Parks will offer delightful and tasty meal options for all family members as well as a variety of event planning possibilities for all occasions, adding further value to our existing range of entertainment options and allowing families to truly engage during their holidays’’, said Riikka Ahtiainen Director of Restaurants, Shops at Rovio Entertainment.

This park has been designed in collaboration with Lappset Group Ltd., a Finland-based company specialized in themed activity parks. ‘’We’re extremely excited to be part of this remarkable project and to have supplied this high-quality entity, the fourth of this kind for Holiday Club Resorts’’, said Tero Ylinenpää, Deputy CEO of Lappset Group Ltd.

For more information or media inquiries please contact media@rovio.com

About Rovio Entertainment? Ltd.
Rovio Entertainment Ltd is a global industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio's animated Angry Birds feature film is slated for July 1, 2016. www.rovio.com

Holiday Clubs Resorts
Holiday Club Resorts Oy is the leading weekly ownership company in Europe and a significant operator in the fields of holiday housing and tourism. The company is owned by the acting management, Varma Mutual Pension Insurance Company, Finnish Industry Investment Ltd and a group of Finnish private investors. Holiday Club Resorts Oy has 32 resorts and 1,300 holiday homes. Seven of the resorts feature not only holiday homes but also a spa hotel. Nine resorts are located outside Finland, in Sweden, on the Costa del Sol in Spain and in the Canary Islands. In addition to the Holiday Club Saimaa built in Rauha, Lappeenranta, Holiday Club acquired the spa hotel in Ylläs Saaga in December 2011. During the financial year 2011–2012, the group recorded a turnover of €121 million and employed 773 people. For more information visit www.holidayclubresorts.com

About Lappset Group Ltd.
Lappset Group Ltd from Rovaniemi, Finland, is a fast-growing company in design and supply of themed activity centers. The company is the sole supplier of Angry Birds Activity Parks in the world. With over 40 years of experience in design, production and sales of playground and sports equipment for the outdoors and indoors, the product portfolio comprises a wide range of solutions for an active way of life for people of all ages; playgrounds for children, a variety of interactive play and sports solutions, parkour tracks for teens as well as gym and fitness equipment for adults and seniors. The Group’s consolidated turnover exceeded 53 million EUR in 2012 and it employed 400 people in seven different countries. For more information visit www.lappset.com

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