Exciting mash-up of two beloved entertainment brands will connect with fans across generations and multiple platforms.
Espoo, Finland, and Pawtucket R.I. — June 16th 2014 — Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. (NASDAQ: HAS) are teaming up again to bring together two of the world’s largest and most popular entertainment brands and their fans. Angry Birds Transformers will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro.
“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to those who grew up with the brand in the 80s, as well as fans of the brand today. People are going to love it!”
“Angry Birds Transformers provides fans worldwide with a fun, new story and characters, and innovative ways, like our TELEPODS platform, for consumers to engage with the brand” said John Frascotti, Chief Marketing Officer at Hasbro. “We collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms, for a completely immersive branded experience.”
Later this year Hasbro will introduce a product line featuring TELEPODS technology which will enable fans to teleport their favorite Angry Birds Transformers characters into the game and gain unique powers. The Angry Birds Transformers franchise follows successful collaborations between Hasbro and Rovio including the Angry Birds Star Wars and Angry Birds Go! product lines, as well as the upcoming Angry Birds Stella TELEPODS line which will be available September 2014. In 2013, the companies announced an expanded licensing agreement making Hasbro its premier toy and game licensee. Hasbro and Rovio will reveal more exciting Angry Birds Transformers products and content throughout the next few weeks. Keep an eye on transformers.angrybirds.com for more info.
Rovio Entertainment and Hasbro, Inc. are participating in the 2014 Las Vegas Licensing Expo on June 17-19. Rovio proudly announces that it has been nominated in four categories in 2014 LIMA awards (Best Digital/New Media Program, Best Licensed Promotion, Best Digital/New Media Licensee and Overall Best Licensed Program) and the winners will be announced at the LIMA Opening Night Awards Ceremony on June 17th.
TELEPODS and Retoy are trademarks of Retoy, LLC, used under license.
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About Rovio Entertainment Ltd.
Rovio Entertainment Ltd, the creator of Angry Birds™ is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016. www.rovio.com
About Hasbro, Inc.