Seasoned industry professional to strengthen Rovio´s growth
18 April 2013 — Espoo, Finland— Rovio Entertainment announced today that to support the continuous growth of Rovio’s games operations, Jami Laes has been appointed as the new EVP of Games and head of its game division. Jami´s extensive industry experience will be invaluable to Rovio’s management team.
Previously, Jami Laes has worked at Electronic Arts and Digital Chocolate. For the past six years, he has built global studio organizations to deliver world class social and mobile games. In particular, his experience in working with studios in China and Japan will support Rovio’s international development.
“Thinking back, this was a natural next step in my career. I have always been a huge fan of Angry Birds and it has been great to see the phenomenal success that Rovio has already achieved,” said mr. Laes. “Even so, we’ve only seen a fraction of what can be achieved with great brands like Angry Birds and Bad Piggies and I wanted to be a part of building that story.”
Petri Järvilehto, who had successfully steered the Games unit´s growth to this stage, has decided to move on in his career.
“With their excellent past track records, I have full confidence in our Games management and Studio heads to work together with Jami to do amazing work also in the future,” said Järvilehto. “This is a good time to hand over the reins.”
Rovio has had a strong start to the year, announcing its own in-game animation distribution channel and publishing its first free-to-play game. With this year´s roadmap, Rovio will continue to strengthen its position in the entertainment industry.
“Our games unit will, as it has up to now, continue playing a pivotal role in Rovio's success. Jami´s diverse international background and vision of the quickly-evolving games industry makes this the perfect moment for Jami to jump in and take us to the next level. His expertise consists of a unique combination of creative process leadership and mobile and social platform knowledge which adds great value to our team,” said Mikael Hed, CEO of Rovio Entertainment.
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About Rovio Entertainment
Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds have expanded rapidly in entertainment, publishing, animations and licensing to become a beloved international brand.www.rovio.com