Rovio’s first Angry Birds cultural mash-up migrates west to celebrate all things Japanese
Espoo, Finland, 11th June 2015 – Rovio brings players in the West a touch of the East with the worldwide launch of Angry Birds Fight!, an action-packed Match-3 puzzler featuring RPG elements, colorful visuals and the first Angry Birds title to fully integrated real time player vs player gameplay.
Angry Birds Fight! is the first cultural mash-up game within the Angry Birds brand and fuses together elements of Japanese culture with the classic Angry Birds characters. The game, developed in collaboration with KITERETSU Inc. in Japan, was first released in Asia Pacific in May 2015 and has been downloaded over 3 million times since.
“We’re thrilled to bring Angry Birds Fight!, the very 1st Rovio title developed entirely in Japan, to the rest of the world,” said Katsumi Oikawa, Japan Country Director at Rovio. “We’ve dedicated a lot of time to developing a game that is tailored to those who are fans of Japanese culture, RPG and player vs player battles and we really hope fans worldwide enjoy the first Angry Birds game that champions these features. ”
‘‘Angry Birds Fight!, the latest cultural mash-up of 2015 can be enjoyed by anyone in the world regardless of gender, nationality or ages. We're thrilled to be part of bringing the worlds of Angry Birds and Japanese style game design together.’ says KITERETSU inc. President & Founder - Masanori Kusakabe.
Fighters start the game with a race against the clock to match as many panels as possible to power up birds for the fight against other players around the world. They can then equip themselves with the ultimate battle tools to get the edge when they come under attack. It’s fight or flight as players can also explore uncharted islands where they face unexpected battles with rogue challengers, and have to battle to stay in the game!
Download Angry Birds Fight! for the ultimate battle experience.
Even though the birds are clear about their voyage to the West, not everyone is as lucky. Watch Ian Ziering (Beverly Hills 90210, Sharknado) in the Angry Birds Fight! launch video to find out why.
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About Rovio Entertainment Ltd.
Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it’s a renowned entertainment brand that’s branched out into animations, books, licensing and more. The Angry Birds movie is slated for release in May 2016. www.rovio.com