We are very proud to announce Angry Birds Fight! is now launched in Asia Pacific countries on iOS and Android today. Angry Birds Fight! will continue its expansion to rest of world in early summer 2015.
Rovio’s very first game developed entirely in Japan is now available in Asian Pacific countries! Angry Birds Fight! was created together with Japanese developer KITERETSU Inc. - to capture the essence of the Japanese Fight!ing. All the great birds in Western world can also start to stretch their feathers - Angry Birds Fight! will be launched there on 11th June.
Here is the cool animation to celebrate Asia Pacific launch of Fight!. Great mash-up of Asian cultural tastes with Flocks and Pigs.
However, at the moment, it is all about Asia for Angry Birds Fight!. And so we shoot a couple of questions to Katsumi Oikawa, Rovio’s Country Manager in Japan: how are the birds fighting in Japan?
Konnichiwa, Katsumi-san! What excites you the most in the new Angry Birds Fight! game?
This game is Rovio's first game developed in Japan with Kiteretsu, Inc., and so we are able to enjoy a new kind of Angry Birds twist in Fight!
Angry Birds Fight! is a real time person vs. person game. In it you can fight live with a real person, which is a fun. And you can see how you are ranked among all the players.
The more you play, the stronger you become. Practising develops you - just like in real life. You can also strategically use skills and gems to build your favourite birds into good shape. Its also possible to invite one’s own friends to Fight! via Facebook. That’s the way to increase strength, too.
Which are the most favourite Angry Birds characters in Japan?
It has to be Red - the most iconic bird. But other birds are starting to Fight! for the attention and fans, as well. We have many great bird-personalities in our gang - I’m sure all of them will appeal to different people.
How does the Japanese gaming differ from European?
Japan is one of the largest mobile gaming market as measured by sales, and Japanese people tend to like role playing games with continuous live operations. That’s part of the Japanese flavour in Angry Birds Fight!.
In general, how are Angry Birds perceived in Japan?
Angry Birds are seen as a cute and humorous characters. I see a lot of potential with Angry Birds in Japan - their unique characters are able to truly Fight! their way into the hearts of Japanese mobile game players. With this new, Japan-developed AB Fight! our birds have great opportunity to grow in Japan, both in terms of game playes and Angry Birds fans.
What’s your personal tip to become an Angry Birds Fight! champion?
Fight it out. Practice makes perfect!
Angry Birds Fight! is currently available in:
Australia, Bhutan, Brunei, Cambodia, China, Fiji, Hong Kong, Indonesia, India, Japan, Kazakhstan, Korea, Kyrgystan, Laos, Macau, Malaysia, Micronesia, Mongolia, Nepal, New Zealand, Pakistan, Palau, Papua New Guinea, Philippines, Singapore, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam.