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Join the Pork Side in Angry Birds Star Wars II

15.07.2013

Rovio Entertainment and Lucasfilm introduce sequel to bestselling mobile game featuring TELEPODS from Hasbro, a fully integrated play experience for the mobile generation

 

Comic-Con International, SAN DIEGO -- July 15, 2013 -- Rovio Entertainment Ltd and Lucasfilm Ltd announced today a continued collaboration on the Angry Birds Star Wars franchise with Angry Birds Star Wars II, launching September 19th in app stores worldwide.

Angry Birds Star Wars II will follow the story of the three prequel Star Wars movies, including the introduction of never-before-seen Angry Birds Star Wars characters. For the first time in history, players can choose to “Join the Pork Side” and play as one of the villainous pigs.

Angry Birds Star Wars was a blockbuster hit for us and Lucasfilm with over 100 million downloads since its release. We are thrilled to be able to introduce the exciting next chapter in the Angry Birds Star Wars saga to our fans around the world,” said Jami Laes, Executive Vice President of Games at Rovio Entertainment. “Some of the most amazing character additions are versions of young Anakin, Mace Windu and Darth Maul. Hasbro’s TELEPODS technology also provides a great way to extend the experience beyond the app and bring a whole new dimension to the gameplay.”

The TELEPODS line from Hasbro brings an additional interactive layer of gameplay and content to Angry Birds Star Wars II. In addition to the vast amount of content readily available in the game, new characters and super powers can be unlocked for players by placing one of the collectible TELEPODS physical characters from the Hasbro line on the phone or tablet camera and scanning it into the game. For the first time ever, players can choose which character they want to use in the app by “teleporting” their physical character into the game. Over thirty figures will be available at launch in September.

“Hasbro worked closely with both Rovio and Lucasfilm to deliver a fully integrated TELEPODS experience with the new ANGRY BIRDS STAR WARS II app. Now fans can enjoy unprecedented and seamless dual play in both physical and digital ANGRY BIRDS experiences,” said John Frascotti, Chief Marketing Officer, Hasbro, Inc.

Simultaneously with the launch of Angry Bird Star Wars II on September 19th, a new line of merchandise will be introduced to coincide with the game including a complete line of toys, apparel, accessories, books and plush from best in class licensing partners.  Hasbro TELEPODS will arrive in retail by September for the game launch and be presented to the public for the first time at San Diego Comic-con in July.

Visit the link for a sneak peek at Angry Birds Star Wars II featuring Hasbro TELEPODS: http://youtu.be/6DKNKI27GdA

 

Press Contacts:
Rovio Entertainment Ltd
media@rovio.com

Lucasfilm Ltd.
Barbara Gamlen
415-746-8528
bgamlen@lucasfilm.com

Hasbro, Inc.
Daniel Benkwitt
401-727-5318
dbenkwitt@hasbro.com


 About Rovio Entertainment

Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio's animated Angry Birds feature film is slated for July 1, 2016. www.rovio.com

About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production.  In addition to its motion-picture and television production operations, Lucasfilm’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucasfilm Animation, which produces cutting-edge digital entertainment; and Lucas Licensing which manages the global merchandising activities for Lucasfilm's entertainment properties including the legendary STAR WARS and INDIANA JONES franchises.   Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013 Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

About Hasbro Inc

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

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