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Rovio Entertainment debuts its first-ever book app

11.10.2012

October 11, 2012 -- Frankfurt -- Rovio Entertainment launched its new cookbook app, Bad Piggies Best Egg Recipes, at the Frankfurt Book Fair. This one-of-a-kind iPad app offers informative, surprising, and colorful egg recipes plus full social media integration for an app that’s perfect for sharing and enjoying with friends.

“We wanted to create a cookbook that brings a family together to actively do things together with the characters they all love,” said Peter Vesterbacka, Mighty Eagle and CMO. “It’s fully interactive at every stage -- from seeing the illustrations come to life to sharing photos with your friends and family.”

Bad Piggies Best Egg Recipes draws from Rovio’s 2011 award-winning cookbook of the same name, but adds additional features that take full advantage of the tablet’s interactivity. The app features step-by-step photo instructions of 41 egg recipes, an in-app egg timer, and eye-catching and surprising photos of the finished dishes “prepared” by the pigs. The app is also chock full of charming illustrations which offer more than meets the eye: they’re full of interactive easter eggs that bring the birds and piggies to life.

“What makes this cookbook special is that the photographs of the app are taken by the pigs, which means that your own dish always looks better than the ones in the book,” said Sanna Lukander, VP of Books.  “Quite a change from the average cookbooks on the market!”

Bad Piggies Egg Recipes is normally $4.99 USD (or local currency equivalent), but is available now at the Apple App Store at the special introductory price of $.99. A Chinese language version of the app, featuring some new recipes and photos, is also available from the Chinese App Store.

The physical cookbook released last year won “Best First Cookbook of the Year” at 2012’s Gourmand World Cookbook Awards.

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