Angry Birds Transformers Rolls Out Worldwide

15.10.2014

The legendary mash-up is now out on iOS with an exclusive TELEPODS product line - the Android version to follow

The legendary mash-up is now out on iOS with an exclusive TELEPODS product line - the Android version to follow

ESPOO, Finland – October 15th, 2014 – Angry Birds Transformers is here! Starting today the Angry Birds Transformers mobile game will be available in Apple App Store, to be followed by the Android version on Google Play on October 30th and on Amazon on November 4th. Also available is the Angry Birds Transformers TELEPODS product line from Hasbro, which allows players to teleport figures straight into the game and gain unique powers.

Rovio Entertainment is excited to announce the global release of this new fun mash-up that combines the quirky Angry Birds world with the iconic Transformers franchise.With an edgy 80’s vibe, Angry Birds Transformers brings a humorous twist to the beloved Transformers characters. Angry Birds are disguised as robots in disguise when Eggspark plunges to Piggy Island changing the pigs and the eggs in its wake. The Autobirds and the Deceptihogs will have to join forces to prevent the rioting EggBots from wreaking havoc!

“With Angry Birds Transformers we created a totally new action packed gameplay experience, where the player gets to jump into action either on their feet or on wheels”, said Jami Laes, Executive Vice President of Games, Rovio Entertainment. “This is of course just the beginning and there’s more to come! As with all of Rovio’s games, there will be exciting updates with new content and features coming in the future.”

“We had a lot of fun working with Rovio to develop the Angry Birds Transformers characters, ensuring they captured the comedic side of the Angry Birds personalities while staying true to the heroic Transformers characters,” said Jonathan Berkowitz, Vice President Global Gaming, Hasbro. “We think fans worldwide will really enjoy this fun, new Transformers universe, mashed up with the Angry Birds world – it truly is ‘more than meets the eye’.”

Rovio Entertainment continues to work with the most innovative partners to delight fans across the world. Developed in collaboration with Hasbro, the Angry Birds Transformers TELEPODS gaming platform will allow fans to teleport their favorite characters directly into the game, bridging the digital and the physical play experience - and yes, the toys do change form!

Web: http://transformers.angrybirds.com/

Twitter: #AngryBirdsTransformers

TELEPODS and Retoy are trademarks of Retoy, LLC, used under license.

Press and media contact:

Rovio Entertainment Ltd
media@rovio.com
+358-400-214-526

Hasbro, Inc.
Jen DeAngelis
Jen.deangelis@hasbro.com

Images and key art:
http://www.rovio.com/en/news/press-kits

About Rovio Entertainment? Ltd.

Rovio Entertainment Ltd, the creator of Angry Birds™, is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016.www.rovio.com

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com and@HasbroNews.


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