Espoo, Finland — May 28th 2014 — Rovio Entertainment Ltd is proud to announce that the fans of the massively popular Angry Birds Star Wars II game have scanned their TELEPODS figures into the game more than 30 million times! Released in September 2013, the game features the most extensive roster of playable characters of any Angry Birds title so far, including the first chance to play as the pigs by joining the Pork Side. At launch, Hasbro introduced the innovative TELEPODS platform, powered by Retoy, where players use smart devices to “teleport” their physical TELEPODS figures into game, and released more than 30 different TELEPODS figures including Rebel Birds and Imperial Pigs.
To celebrate this momentous milestone, Rovio is releasing a brand-new chapter for Angry Birds Star Wars II called Rise of the Clones, which brings 44 levels featuring new gameplay elements like wind and water currents.
“We’re thrilled at how popular the TELEPODS platform is with our fans,” said Jami Laes, EVP Games of Rovio. “Rovio is constantly exploring novel ways to delight the world with new entertainment technology, including ways for players to experience our games in both the physical and digital space. We’re happy to collaborate with the innovative team at Hasbro on the TELEPODS platform.”
Additionally, Finnish photographer Vesa Lehtimäki (@TheAvanaut) will feature Angry Birds Star Wars TELEPODS figures in his new photo series, which you can see and download here.
Rovio is participating in the 2014 Las Vegas Licensing Expo on June 17-19. Rovio proudly announces that it has been nominated in four categories in 2014 LIMA awards (Best Digital/New Media Program, Best Licensed Promotion, Best Digital/New Media Licensee and Overall Best Licensed Program) and the winners will be announced at the LIMA Opening Night Awards Ceremony on June 17th.
PR and Media contacts:
+358 400 214526
Note: Telepods and Retoy are trademarks of Retoy, LLC, used under license.
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd, the creator of Angry Birds™ is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016.