Angry Birds launch into new global books program

1.6.2016

More than 20 publishers squawking in more than 30 languages enrich the storyworld established in The Angry Birds Movie

With The Angry Birds Movie having hit No. 1 at the box office in 50 countries, including the United States and China, the dazzling storyworld established in the film is being enriched further with an impressive line of physical and digital books, comics and magazines spanning the globe. Kaiken Publishing Ltd, a Rovio company, has been working with more than 20 publishers in more than 30 different languages to delight fans and expand the Angry Birds universe.

For the U.S. and Canadian markets, HarperCollins Children’s Books has created an extensive publishing program, including the traditional The Angry Birds Movie: The Junior Novel, which retells the entire story of the movie.

For British, Australian and U.S. readers, Centum Books Ltd has released a full line of books that further explore the storyworld of the film. Panini SPA have created their traditional sticker collection program, which will be available worldwide. In addition, Panini is publishing magazines and comics in Europe and Mexico.

Penguin Random House Grupo Editorial S.A.U. in Spain and Hachette Livre in France have published a range of story and activity books. France will also get some very special formats, by Editions Larousse SAS, one of them being The Angry Birds Personality Test Book - quel personnage Angry Birds es-tu?

Angry Birds comics, long a mainstay in the flock’s 2D “classic” look, have been read worldwide for several years. Now Le Lombard in France, IDW Publishing in the U.S., and Shanghai 99 in China, to name just a few, are publishing comics in the new world of the movie. Elsewhere in Asia, Gramedia Pustaka Utama in Indonesia is publishing six movie titles including story, activity and comic books. And a new publishing partner, BPlus Mongolia, is even publishing titles in Mongolian.

Finally, for Angry Birds superfans IDW is also publishing The Art of The Angry Birds Movie, a lavishly illustrated volume going behind the scenes of the making of the film.

“It’s always been our aim to offer stories to Angry Birds fans in their native languages,” says Kaiken Publisher and CEO, Laura Nevanlinna. “Language truly builds a connection between the reader and the storyworld. We’re incredibly proud to have such an amazing group of partners on board and quite thrilled to be the first Finnish brand to create such a massive, global and simultaneously launched publishing program.”  

“The amazing box office success of The Angry Birds Movie has fueled an incredible interest in books based on the characters and the film,” says HarperCollins Executive Editor, David Linker. “We’ve seen a growing swell of interest and strong sales across all seven titles in our Angry Birds Movie program. It’s really remarkable to see how the property has evolved and tremendously satisfying to see the enthusiastic reception our books are having.”

“We’ve spent the past five years creating a worldwide publishing program for the Angry Birds,” adds Nevanlinna. “Now we’re focusing on building on the new universe established in the movie, and looking forward to working closely with longtime collaborators and new partners alike.”

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