Developed in close collaboration with Rovio Entertainment and produced for the attraction by leading innovators in brand experiences, ps Live, Angry Birds at Madame Tussauds will digitally bring to life one of the key scenes from the film in a 3-D backdrop and guests can step in, interact and star alongside Madame Tussauds' figures of explosive Bomb, speedy Chuck and furious Red.
"The aim is to create a living, breathing space that gives guests a real taste of the film," explains Kieran Lancini, Global Head of Media Relations for Madame Tussauds. "The digital content will change frequently and guests can take a selfie with Red, Bomb and Chuck and share them live. It's an exciting and new type of experience for Madame Tussauds and we are delighted to be working with Rovio to bring the colour, imagination and mischievous fun of The Angry Birds Movie to life.”
The experience continues Rovio’s mission to bridge the digital and physical worlds and extend the Angry Birds brand from its gaming origins. “We already have Angry Birds activity and play parks as well as theme park attractions, but Angry Birds at Madame Tussauds is something totally new,” commented Alex Lambeek, Chief Commercial Officer at Rovio Entertainment. “It really does marry the digital world with the physical, as animation and smart technology bring the movie to life around guests. And of course, Red, Chuck and Bomb get starring roles with their own Madame Tussauds figures taking centre stage. It’s a truly memorable and different way to interact with the Angry Birds and sample a scene from the film in a fun environment.”
Guests can have a blast with Bomb who stands at a majestic 6 feet tall (183 cm), plan battle strategy with leader of the flock Red and join Chuck in one of his favourite hobbies – posing – from April 30. The Angry Birds Movie opens in the UK on May 13 and across North America on May 20.