Angry Birds and Visit Finland collaboration awarded best mobile strategy campaign

5.6.2015

Rovio is delighted to announce that Angry Birds Seasons: On Finn Ice - a mobile game collaboration between Visit Finland and Rovio Entertainment - was recently awarded The Drum's MOMA award for Best Travel/Leisure/Sports Mobile Strategy Campaign at the annual awards dinner in London, England.

5.6.2015-Espoo, Finland- Rovio is delighted to announce that Angry Birds Seasons: On Finn Ice - a mobile game collaboration between Visit Finland and Rovio Entertainment - was recently awarded The Drum’s MOMA award for Best Travel/Leisure/Sports Mobile Strategy Campaign at the annual awards dinner in London, England.

The MOMAs (Marketing on Mobile Awards) reward the most effective campaigns in the mobile space and celebrate the most innovative work and companies across various industries.

The goal of the project was for Visit Finland to find new audiences and raise Finland's profile by going where the audience is – online and mobile. Partnering with Rovio meant that in less than two months from launch, Angry Birds fans had played over 250 million game sessions of On Finn Ice, and to date there has been more than 28 million Finland themed in-game fact card views, over 25 million video views related to the project as well as over 2 million new visits to visitfinland.com. The project also generated hundreds of thousands of social media engagements.

“Angry Birds is the most downloaded game of all time, and partnering up with Rovio allowed us to connect with new audiences through enthusiasm and imagination.” said Mervi Holmén, Director Nation Brand & Marketing, Visit Finland. “We had great expectations when we began our collaboration and those expectations were not only met but surpassed. Working with Angry Birds was an incredibly fun way of presenting Finland, and the amount of positive reaction we received was phenomenal!”

“Rovio is a true storyteller that’s constantly on the lookout for new and innovative ways for our fans to engage with the brand, and the magical beauty of the Finnish winter made for a particularly exciting story and experience.” said Edvard Groundstroem, Executive Producer, Rovio Entertainment.

The Angry Birds Seasons “On Finn Ice” game episode hit the virtual shelves in December 2014 and is still playable within Angry Birds Seasons. Download now to experience On Finn Ice! To read more about Angry Birds Seasons, go here: angrybirds.com/seasons

Watch the game trailer and go on a northern bound journey with Terence:


For more information
Rovio Entertainment Ltd, media@rovio.com +358-400-214-526
Follow @Rovio for the latest #RovioNews

Visit Finland, Mervi Holmen, Director Nation Brand & Marketing mervi.holmen@visitfinland.com

About Rovio Entertainment Ltd.
Rovio Entertainment Ltd, the creator of Angry Birds™, is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. The Angry Birds Movie is slated for May 2016. www.rovio.com

About Visit Finland
Visit Finland works to develop the image of Finland as a travel destination and promote tourism to Finland around the world. It also aids in the internationalization of companies in the travel sector. Visit Finland co-operates with regions of travel, companies, promoters of export as well as embassies. Visit Finland is part of the registered organization Finpro. www.visitfinland.com

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